Twenty posts, written, designed, and lined up for the month. Nothing here is
posted, scheduled, or sent. This page is where you look it over.
One thing to know as you read: this month is TJ OnCall's own account. You are
looking at the demo, run exactly the way a client month runs. Your month would be about your
business, built the same way.
Month 1 is free. If you like it, the service is $750 a month from month 2.
If you do not, you owe nothing. That is the Growth plan, exactly what this page shows: the
whole month written, designed, scheduled and shipped for you.
20 posts2 carouselsFacebook + InstagramA Story on every post day
Every post runs on Facebook and Instagram, and each one also goes out as a
Story that day. Tap a card to read the full caption. Want a change? Tell me the date and what
to change.
Wed Aug 5carousel
This account has zero followers and one thing on it worth clicking.
The picture: Three slides: the Two sites. One day. graphic, then both launched sites shown on a phone.
Same caption on Facebook and Instagram.
This account has zero followers and one thing on it worth clicking. On July 23 two sites I built went live on the same day: lllandscapingnj.com and katyaconcertsforkids.org. Both are up right now, so go open one and judge it yourself.
#NJSmallBusiness #NewJerseyBusiness
Thu Aug 6single
Word of mouth built LL Landscaping, and for a long time that was enough.
The picture: A finished LL Landscaping job photo. Real property, no screens.
Word of mouth built LL Landscaping, and for a long time that was enough. There was no website at all, so the name was the only thing that traveled. Now there is one. lllandscapingnj.com
#NJLandscapers #NJSmallBusiness
Fri Aug 7single
The price of a website is two numbers.
The picture: The website price graphic, both numbers large on the charcoal ground.
Facebook
The price of a website is two numbers. $750 to launch, $49 a month to keep it running. There is no quote to request and no call to sit through before you get a number. Call and I will tell you what each one covers. (732) 762-0466
Instagram
The price of a website is two numbers. $750 to launch, $49 a month to keep it running. Call and I will tell you what each one covers. (732) 762-0466
#NJSmallBusiness #NewJerseyBusiness
Sat Aug 8single
Parking Lot Test #1. Sit in your truck, turn the wifi off, and search your own business.
The picture: A phone held against a truck dash in a real New Jersey parking lot.
Parking Lot Test #1. Sit in your truck, turn the wifi off, and search your own business the way a customer would. Ten seconds, and you are looking at exactly what they look at.
#NJContractors #NJLandscapers #NJSmallBusiness
Mon Aug 10single
Labor Day is September 7.
The picture: A one page August grid taped inside the truck window, the 25th circled by hand, shot with the daylight coming through behind it.
Labor Day is September 7. A build takes seven business days from the day we start, so August 25 is the last day to begin and still be live before that weekend. $750, half up front.
#NJContractors #NJSmallBusiness #MorrisCountyNJ
Tue Aug 11single
This is LL Landscaping's work, not mine.
The picture: A second finished LL Landscaping job photo, different property than the first.
Parking Lot Test #2. Open your site on your phone and try to tap your own number without scrolling and without pinching. If you cannot do it with one thumb, neither can the guy sitting in his truck deciding who to call.
#NJContractors #NJSmallBusiness #BergenCountyNJ
Fri Aug 14single
There is no portal. There is no login.
The picture: A phone mid reload with the site change visible on it.
There is no portal. There is no login. There is no password you will reset twice and still get wrong in the parking lot. You text me the new hours or the new photo, I make the edit, and it is live within one business day. That is the whole process, and you already know how to do your half of it.
Instagram
There is no portal. There is no login. There is no password you will reset twice and still get wrong in the parking lot. You text me the new hours or the new photo, I make the edit, and it is live within one business day.
#NJSmallBusiness #NewJerseyBusiness
Sat Aug 15carousel
Eight lines. That is the whole Care plan, and none of them is an add-on.
The picture: Nine slides: the Care plan, one line per slide.
Same caption on Facebook and Instagram.
Eight lines. That is the whole Care plan, and none of them is an add-on. Not 'starting at.' Not 'contact us for details.' Not a line item that turns up in October and gets explained to you over the phone. Eight lines, $49 a month, and you get to read all of it before you pay any of it.
#NJSmallBusiness #NewJerseyBusiness
Mon Aug 17single
Seven business days.
The picture: The seven business days graphic, one big numeral.
Same caption on Facebook and Instagram.
Seven business days. That is the whole build, start to finish, and it is printed on the site in writing. If yours took longer than that, you were not waiting on the work.
#NJContractors #NJSmallBusiness
Tue Aug 18single
You have done this work for years and somebody who started in March comes up before you do.
The picture: The local search price graphic, one number large on the charcoal ground.
You have done this work for years and somebody who started in March comes up before you do. That is not a verdict on the work. It is a verdict on how the listing is set up, and it is fixable. Local search is $149 a month and it is a separate job from the website itself. Call and ask what it involves. (732) 762-0466
Instagram
You have done this work for years and somebody who started in March comes up before you do. That is not a verdict on the work. It is a verdict on how the listing is set up, and it is fixable. Local search is $149 a month and it is a separate job from the website. Call and ask what it involves. (732) 762-0466
#NJContractors #NJSmallBusiness #MorrisCountyNJ
Wed Aug 19single
You are reading the demo.
The picture: The monthly service price graphic.
Same caption on Facebook and Instagram.
You are reading the demo. Everything posted here in August was planned and written the same way I would do it for your business, one month at a time, and that service is $400 a month for Starter or $750 for Growth. If you want the same thing pointed at your own business, call. (732) 762-0466
#NJSmallBusiness #NewJerseyBusiness
Thu Aug 20single
Most website companies hand you the keys and disappear.
The picture: A photo of TJ outdoors with a phone in his hand.
Most website companies hand you the keys and disappear. I have been building for the web for over ten years and I run this alone, one client at a time. The whole point of this one is that I stick around.
#NJSmallBusiness #NewJerseyBusiness
Fri Aug 21single
Somebody hears the name once, and then weeks later they go looking for it.
The picture: A photo of Katya Concerts for Kids at work: the piano and the room, no faces of children.
Somebody hears the name once, and then weeks later they go looking for it. The old Katya Concerts for Kids site was years old and hard to turn up in a search, which was never a reflection of the work behind it. It is fast now and it comes up. katyaconcertsforkids.org
#NJSmallBusiness #NewJerseyBusiness
Mon Aug 24single
Parking Lot Test #3. Fill out your own contact form and see if it ever shows up.
The picture: A phone with a contact form open, shot inside the truck cab.
Parking Lot Test #3. Go to your own website, fill out the contact form, and write something you will recognize. Somewhere out there is a form quietly forwarding leads to an email address nobody has opened since the guy who set it up moved away.
#NJContractors #NJRestaurants #NJSmallBusiness
Tue Aug 25single
Send me your website address and I will tell you what I would keep.
The picture: A phone face up on a dark surface at night, screen lit.
Send me your website address and I will tell you what I would keep. A rebuild is not always the answer and I would rather say so than sell you one. Text (732) 762-0466 or email tj@tjoncall.com, whichever is easier.
#NJContractors #NJSmallBusiness
Wed Aug 26single
The best photo of your work is already on your phone.
The picture: A phone on the truck dash with the camera roll open, the newest job photo filling the screen.
The best photo of your work is already on your phone, taken today before you left the job. Text it to me and it is live within one business day. Photos of new work as jobs finish are a line item in the Care plan, not an extra.
Instagram
The best photo of your work is already on your phone, taken today before you left the job. Text it to me and it is live within one business day. That is a line item in the Care plan, not an extra.
#NJLandscapers #NJContractors #NJSmallBusiness
Fri Aug 28single
Parking Lot Test #4. Read the first line of your website out loud.
The picture: A phone against the truck dash, same frame as the other Parking Lot Tests.
Parking Lot Test #4. Read the first line of your own website out loud, in the truck, to nobody. If it does not say what you do and what town you do it in, a stranger has no reason to read the second line.
#NJContractors #NJSmallBusiness #SomersetCountyNJ
Sat Aug 29single
Your menu changed. The website didn't.
The picture: A printed menu page lying on pale wood with a phone beside it, shot from above.
Your menu changed. The website didn't. Somebody is sitting at a red light right now trying to pinch and zoom a PDF to find out whether you still do the Friday special, and he is going to give up and eat somewhere that made it easy. It is a small fix: tjoncall.com/restaurant-website-design-nj/
#NJRestaurants #MonmouthCountyNJ #NJSmallBusiness
Mon Aug 31single
That is August. Nothing in it expires tonight.
The picture: The closing graphic, the month's numbers stacked.
Same caption on Facebook and Instagram.
That is August. Nothing in it expires tonight. $750 to launch, $49 a month after that, live in seven business days, and every one of those numbers reads the same on September 1 as it did on August 5. I take one client at a time, so the honest answer to when I could start is that you have to call and ask. (732) 762-0466
Send photos. A few posts use a photo from your world. The full list is right below,
one tap. Every photo has a backup I can shoot myself, so nothing stalls if you are busy.
Want a change? Reply with the date and what to change. I fix it the same day.
Happy? Do nothing. The month goes out on schedule.
The shot list: what to shoot (tap to open)
Thirteen shots. Most of them are one trip to a parking lot, and your phone is fine.
In every drawing, orange marks the one thing the photo is about.
Borrow a second phone. Six of these are pictures of a phone, so something else has to take the picture. Any phone works, it only presses the shutter, and yours stays the one in the picture. Text yourself the shots before you hand it back.
If you only shoot 3 things
These three cover nine of the twenty posts: five where the shot is the picture, four where it is the standby. The dash frames alone are the picture on four.
Shoot four truck dash frames
These 4 frames are the picture on the 4 Parking Lot Test posts, so the seat, the light and how far the camera sits from the phone have to match in all 4. Every screen is your own site, tjoncall.com, so no other business ends up readable in the shot.
A second phone takes this one.
Frame 1: phone in your hand against the dash, screen shows your own site, tjoncall.com, at the top of the home page.
Frame 2: your thumb reaching low on the screen, screen shows tjoncall.com scrolled down until your phone number sits near the bottom of the screen.
Frame 3: phone in your hand against the dash, screen shows the contact form on tjoncall.com, open and empty.
Frame 4: phone in your hand against the dash, screen shows tjoncall.com, top of the home page again, the same as frame 1.
Screen on and bright in all 4. Never off, never dark.
Same seat, same daylight, same distance in all 4. Shoot them one after another without getting out of the truck.
The Aug 5 post is 3 slides: a built card, then each of the 2 launched sites on a phone. Those 2 slides are screen captures unless you shoot these, which replace them. These also cover Aug 6, 11 and 21 if LL Landscaping or Katya never sends a photo of their own.
A second phone takes this one.
On your own phone, open lllandscapingnj.com, then katyaconcertsforkids.org
Screen: each site's own home page, scrolled all the way to the top, brightness all the way up
1 frame each, same hand, same daylight, same distance from the phone
Shoot both without leaving the seat you shot the dash frames in
2 frames, shot in the same seat as the dash frames
Record a change going live
Runs in the Aug 14 post that says there is no portal and no login, you just ask and it changes.
A real change to a real site, never a staged one. You never edit the site yourself: you ask for the change on your laptop the same as any other one, it gets built and pushed for you, and the live page has it about 90 seconds after that.
Screen record it sideways, one take. No Screen Record button when you pull down from the top? iPhone: Settings, Control Center, tap the plus beside Screen Recording. Android: pull the shade all the way down, tap the pencil, drag Screen record in.
Film 3 things in this order: the text asking for the change, the page before, the same page after it reloads
Any client name, address and phone number stays out of the picture before you start recording, never blurred afterward
Backup: Nothing coming from a client this week? Then there is no text to film, so shoot 2 things instead of 3: the page before, the same page after. Never send yourself a message to stand in for a client's, a staged ask is the one thing this video cannot carry. Pick a line on tjoncall.com you actually want changed, record the page as it stands now, ask for the change, then record the reload once it is live. That is 2 recordings a few minutes apart, not one take.
Runs in the Aug 26 post that says the best photo of your work is already sitting on your phone. The phone in the picture stands in for the owner's, not yours, so the photo at the top has to be a job photo: dirt, equipment, a finished property. Nothing else you shoot for this list counts as one.
A second phone takes this one.
Do this first: save one job photo off lllandscapingnj.com to your phone, a third one, not either of the 2 they send for Aug 6 and Aug 11. Saving it last makes it the newest photo.
Rest your phone face up on the truck dash, in daylight
Screen: your photos app open to all your photos, screen on and bright, that saved job photo filling the top of the screen
The Aug 18 post already has its picture, a built card reading $149 a month. This is the standby. Shoot it and you have the picture of the problem instead: a row of owners, only 1 of them coming up in a search.
covered by a generated prop, shoot only if you want the real one instead
Stand in the parking lot across the street, 4 or 5 storefronts in one row
Tilt down until the sign band is above the top edge of the picture. From across the street a phone still reads a sign, so leaving it out of frame is the only thing that works.
Before you drive off, pinch in on the photo. If any business name can be read, on a sign, a door or a window decal, delete it and reframe.
Late afternoon, an hour or two before the sun goes down. Anywhere in New Jersey works.
The Aug 17 post already has its picture, a built card with a big 7 on it, so this one is optional. Shoot it anyway: 5 minutes, and the promise photographed on your own site is the better picture.
A second phone takes this one.
Rest the phone on the dash, in daylight
Screen: tjoncall.com, scrolled to the line that says seven business days, brightness all the way up
The words seven business days have to be readable in the photo
Hold the phone sideways on every video, this one and the 15 second one above.
Film the September opener
Nothing in August uses this. It opens September, and you are already outside, so shoot it in the same trip.
Stand outside, phone sideways, selfie camera on so you see your own face
Hold it out at arm's length, one take
Say the line below your way, do not read it
Start recording, say it, stop. That is the finished clip: 38 words, about 15 seconds out loud. Thirty seconds is the ceiling, not a target, so nothing has to fill the rest.
Say this, your wayIf your website is more than a couple years old, run the parking lot test on it. Sit in your truck, turn the wifi off, and search your own business. Whatever you see is what your customer sees.
One take, about 15 seconds, posts in September
Photos I ask your people for
Ask both the same day, one text each. Send the actual draft and ask two things: is it OK to feature you, and can you send a photo. A no to being featured, or no answer at all, kills that post. A yes to featuring but no photo just means shoot the backup below, so nothing waits on somebody answering a text.
Ask LL Landscaping for photos
Their own finished work is the picture on the Aug 6 and Aug 11 posts, 11 days apart.
2 finished jobs at 2 different properties
Different plantings in each one, so the 2 photos cannot look like one job
Ask the crew, or take them off the photos already published on lllandscapingnj.com
These run on 2 posts, 11 days apart
Backup: No answer? Photograph your own phone showing lllandscapingnj.com, outdoors in daylight against a bare wall. 10 minutes.
